creative corporate name of the day

Life

Solo Resource Recovery

When I woke up this morning, I looked out the window and down at a garbage truck. It was emblazoned with the Solo company name. It struck me that the phrase resource recovery, when applied to the concept of garbage collection, is the one of the best examples of marketspeak I have heard of in quite some time.

In their defence, they not only collect garbage, but recyclables as well.

Posted Friday, February 14, 2003 at 07:46.

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